The impact of teamwork quality on new product development cycle time through the mediation of internal market orientation in the telecommunication industry in Saudi Arabia is discussed and investigated in this book. It considered environmental turbulence as a moderator in the relationship between teamwork quality and NPD cycle time. The book explores how the high teamwork quality and internal market orientation could decrease the time taken in producing new products or services. It suggests that managers should facilitate an environment conducive to teamwork. It also provides a theoretical understanding of how teamwork qualities drive new product development cycle time. The book may be useful to managers, researchers and students international trade and marketing.
Turki Abdullah Alanazi holds a PhD in University Utara Malaysia. He is a Researcher at University Utara Malaysia. His main area of expertise is the teamwork quality. His articles have been published in a wide range of various journals. His research area includes international trade, marketing, import-export performance, tourism, migration, teamwork quality, new product development etc.
Dr. Rabiul Islam is a Senior Lecturer in the Department of Economics at University Utara Malaysia. He was Post-Doctoral Fellow in Institute for Environment and Development, UKM. His main area of expertise is the application of Global Forest Products Model. His articles have been published in a wide range of journals. He is interested in doing research in international trade, trade and environment, tourism, migration, water, poverty and food security, urban agriculture, sustainable development, climatic hazards, and green economics, quality management.
Dr. Ahmad Bashawir Abdul Ghani, Associate Professor and currently the Dean School of International Studies, College of Law, Government and International Studies at University Utara Malaysia, has been teaching international business for 15 years and supervised about 10 business research projects. He has also published in a wide range of international, Australian and New Zealand journals. In addition, he has spoken at conferences throughout the world on matters dealing with international business management. Prior to joining University Utara Malaysia, he has previously worked in a number of public and private sector organizations in Malaysia and abroad, where he has been involved in economic, strategic and business research projects spanning most sectors of the economy.
Introduction; Statement of the Problem; Research Objectives; Significance of the Study; Scope of Study; Operational Definition
2. Literature Review
Introduction; Teamwork Quality; New Product Development; Internal Market Orientation; Environmental Moderator; Theoretical Underpinnings; Resource-Based View Theory
3. Theoretical Framework and Hypotheses Development
Theoretical Framework; Hypotheses Development
Research Design; Unit of Analysis; Sampling Procedure; Measurements of Variables; Questionnaire Design; Data Collection Procedure; Data Analysis
5. Analysis and Results
Introduction; Demographic Profile of Participants; Survey Pre-tests and Validation; Study Variable Descriptive; Assessment of PLS-SEM Path Model Results; Measurement Model; Structural Model; Summary of the Hypotheses Testing
6. Discussion and Conclusions
Overview of Findings and Discussion; Summary of Findings; Implications of Study; Study Limitations; Recommendations for Future Research; Conclusion